As an expat, you’ve had tons of life experience. You’ve hopped on a plane, started a new life in a new country, and come across amazing adventures alongside challenges like culture shock and issues at the immigration office. And this whole time, you’ve been blogging about it. Whether you’re based in Paris or Taipei, you’ve captured what it’s like to be an expat in writing, and what once started as a way for your family and friends to keep up with your life has now become a popular blog. And recently, you’ve been thinking of making your blog into a business. After all, plenty of people are making money online now, from teachers online to remote startup owners.
So if you’re ready to run a successful expat blog business, where you make money by helping people who are thinking of leading the life you lead (or visiting your city like a local), check out these tips.
1 Choose a niche
Maybe up until recently, you’ve been blogging about whatever you want. Whether it’s an amazing experience at a new bar where other expats hang out or a darker tale about the political situation where you’re living, you feel like you can write about whatever you want. But now that you’re turning your blog into a business, it’s time to choose a niche. You need to figure out what audience you want to write for and what they’re looking for. You can focus on how to find a job as an American expat, or you can focus on the art scene. But the more focused, the better.
For a blogger, choosing a niche is just as important as coming up with the right business name for a company. It’s what will shape not only the content of your blog but also who you reach out to on social media and what content you cover in products or services you might choose to sell. Take a look at what other bloggers are doing, and think: “How can I make my blog different from those? How can I make it specifically about what I’m passionate about? How can I help out people who are in the same situation I was in when I first moved here?”
Considering that blog content creation was the top inbound marketing strategy for 53 percent of marketers in 2017, choosing the right niche is the first step to being successful.
2 Understand your audience–and be smart about SEO
Once you’ve chosen your niche, you’ll know what topics you’re generally covering. The next step is to think about your readers, and what they’d be most likely to read. If you’re not sure where to start, some strategies Web Hosting Secrets Revealed recommends include: thinking about your ideal reader, polling your readers, researching your audience with analytics and social media, and seeing who your competitors are addressing. This will help you understand more about your ideal buyer persona.
According to Shopify, “Knowing and understanding who buys, or will buy your products is imperative to help you maximize your advertising return-on-investment and content effectiveness. To understand core customer groups, it has become a standard for many companies to create buyer (or customer) personas. Buyer personas are fictional, generalized characters that build a picture of your ideal and largest markets. They usually encompass not only demographic information like age, location, and income but also psychographic information like interests, reasons for buying and concerns.”
Once you know who your ideal readers are, you can move on to writing blog posts that use the keywords they’ll put into a search engine. These keywords need to be present in your blog titles, interspersed throughout the content, in your meta descriptions and the URL, and in your images, too. Additionally, making your blog site optimized for mobile makes a huge difference for SEO: 60 percent of Internet traffic is on mobiles, and because of this popularity, Google is favoring content that’s mobile-friendly.
3 Share on social media
Finally, you need to share your blog’s content on social media. This is for two reasons. For one, you’ll reach more readers this way, and you can engage with them, which means that they’re more likely to come back for more advice from you. If you take their queries seriously, they’ll know that what you’re selling on your expat blog is reliable–whether it’s an ebook on finding jobs abroad or Skype sessions where you give expat advice.
Whenever they’re looking up things like “how to move to Paris” or “best jobs for expats in Thailand,” all of your accounts will show up, too. That means that even if your blog doesn’t show up first, they can click on these accounts and find you that way. 79 percent of US Internet users use Facebook, so imagine how much success you’ll get from sharing your business on social media platforms.
These are some of the best strategies for making your expat blog business a success. What other strategies do you think would work for you?